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I think the article below exaggerates and is shamelessy entitled, but
Game Pass is getting a price hike. Up from $20/mo to $30/mo for Ultimate. Lots of people are canceling even.
I've always said MS was selling this service at a loss to get signups, so they could realize their SaaS goals and get rid of people owning games.
Even then, I think $30 is a fraction of the price they really need to be charging. They're probably still not making much of a profit on that.
I believe the lower-tier plan is staying $15. There's even a budget plan
at $10.
There are also rumbles that Microsoft is backing out the hardware market,
ie: XBox. They've done this over and over, so the rumor sticks. The
clickbait tells us that a lack of exclusive titles means that they have jumped the shark.
The only real use I found for it was basically using it (and PS+) is for >playing a number of games to see if I like them, then buying them on the
PC.
Even less reason for it then.
Another aside:
GamePass isn't very good for developers either... not even the ones
running it. Microsoft/Activision reported that it lost $300 million in
sales because people just played it as part of a GamePass
subscription.* While the values are perhaps more extreme, this sort of
news isn't uncommon; other publishers have reported similar problems.
What they make licensing the game to Microsoft/Game Pass rarely
matches what they'd make if they'd just sold the game directly.
That Microsoft is willing to let go $300 million tells you how
important GamePass is to their future strategy, though. They're dead
set on making all software service-based, and will happily take a loss
today in hopes of capturing the market tomorrow.
Another aside:
GamePass isn't very good for developers either... not even the ones
running it. Microsoft/Activision reported that it lost $300 million in
sales because people just played it as part of a GamePass
subscription.* While the values are perhaps more extreme, this sort of
news isn't uncommon; other publishers have reported similar problems.
What they make licensing the game to Microsoft/Game Pass rarely
matches what they'd make if they'd just sold the game directly.
That Microsoft is willing to let go $300 million tells you how
important GamePass is to their future strategy, though. They're dead
set on making all software service-based, and will happily take a loss
today in hopes of capturing the market tomorrow.
On 10/7/2025 9:57 AM, Spalls Hurgenson wrote:
Another aside:Well of course they are! Afterall they have a captive W11 "client"
GamePass isn't very good for developers either... not even the ones
running it. Microsoft/Activision reported that it lost $300 million in
sales because people just played it as part of a GamePass
subscription.* While the values are perhaps more extreme, this sort of
news isn't uncommon; other publishers have reported similar problems.
What they make licensing the game to Microsoft/Game Pass rarely
matches what they'd make if they'd just sold the game directly.
That Microsoft is willing to let go $300 million tells you how
important GamePass is to their future strategy, though. They're dead
set on making all software service-based, and will happily take a loss
today in hopes of capturing the market tomorrow.
base. I would not put it past them to at some point here "update" W11
so that would be the ONLY way you can use any software.
On 10/7/2025 9:57 AM, Spalls Hurgenson wrote:
Another aside:Well of course they are! Afterall they have a captive W11 "client"
GamePass isn't very good for developers either... not even the ones
running it. Microsoft/Activision reported that it lost $300 million in
sales because people just played it as part of a GamePass
subscription.* While the values are perhaps more extreme, this sort of
news isn't uncommon; other publishers have reported similar problems.
What they make licensing the game to Microsoft/Game Pass rarely
matches what they'd make if they'd just sold the game directly.
That Microsoft is willing to let go $300 million tells you how
important GamePass is to their future strategy, though. They're dead
set on making all software service-based, and will happily take a loss
today in hopes of capturing the market tomorrow.
base. I would not put it past them to at some point here "update" W11
so that would be the ONLY way you can use any software.
Dimensional Traveler <dtravel@sonic.net> wrote at 00:46 this Wednesday (GMT): >> On 10/7/2025 9:57 AM, Spalls Hurgenson wrote:
Another aside:Well of course they are! Afterall they have a captive W11 "client"
GamePass isn't very good for developers either... not even the ones
running it. Microsoft/Activision reported that it lost $300 million in
sales because people just played it as part of a GamePass
subscription.* While the values are perhaps more extreme, this sort of
news isn't uncommon; other publishers have reported similar problems.
What they make licensing the game to Microsoft/Game Pass rarely
matches what they'd make if they'd just sold the game directly.
That Microsoft is willing to let go $300 million tells you how
important GamePass is to their future strategy, though. They're dead
set on making all software service-based, and will happily take a loss
today in hopes of capturing the market tomorrow.
base. I would not put it past them to at some point here "update" W11
so that would be the ONLY way you can use any software.
Isn't that what the S line of devices tried to do back in the W8/W10
era?
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