Cracker Barrel is an old-fashioned retail chain in the US. The company wanted to draw more attention to its stores with a new logo. They got attention, all right, because a lot of conservative Americans didn't like it at all. Even Trump got involved in the debate over the logo. The company is now reverting to the old logo. In a few years, they'll be bankrupt, because nobody will come anymore, since the company failed to innovate.

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